KSS stock went absolutely vertical on Tuesday, surging 62% in a single session, a move that surprised even seasoned market watchers.
The rally wasn’t driven by any single headline but rather a mix of growing optimism, fresh momentum from retail investors, and speculation that something bigger might be brewing inside the company.
KSS stock surges 62%: What’s behind the rally?
Despite most analysts keeping a cautious stance, as many still rate the stock a “Reduce,” investors forums lit up with bullish chatter.
On Stocktwits and Reddit, traders pointed to signs that Kohl’s might be stabilizing its business, or that a key announcement could be just around the corner.
Whether it’s an earnings beat, a leadership shake-up, or a new strategy, plenty of people are betting something positive is coming.
It also helps that Kohl’s has been quietly working to improve the basics, better store operations, more focused partnerships, and efforts to win back customers.
The fundamentals may not have changed overnight, but the sentiment clearly has.
And in a market that loves a comeback story, Kohl’s suddenly has people paying attention again.
Kohl’s recent moves seem to be helping shift the narrative at least in the eyes of some investors.
The company’s expanded back-to-school lineup and the hiring of Arianne Parisi as its new chief digital officer have been viewed as positive steps toward reviving the brand and sharpening its online game.
These kinds of changes signal that Kohl’s is trying to position itself for longer-term growth, especially in a retail environment where digital strength is key.
Even Goldman Sachs, which has been pretty cautious on the stock, bumped up its price target from $5 to $7. The upgrade came on the back of improving sales momentum and leaner inventories, signs the business might be finding its footing.
Analysts sound caution
Even after Kohl’s dramatic stock surge, Wall Street still isn’t buying into the hype, at least not yet.
As of July 21, 2025, the consensus from 15 analysts is still pretty downbeat: seven have a “sell” rating on the stock, eight say “hold,” and not a single one has issued a “buy.”
Their average price target? Just $9.75, which is actually below where the stock was trading before its breakout on Tuesday.
That target implies a 6% downside, suggesting most analysts think the rally may be running ahead of the fundamentals.
There’s a wide range in opinions, though. Some price targets go as low as $4.50, while the most optimistic analysts see a path to $25.
That kind of spread shows just how divided the Street is on where Kohl’s is headed next and how much uncertainty still hangs over the company.
Another group of 16 analysts recently offered a similar take, putting their average target around $11.68.
A few have tweaked their ratings lately, but overall, the tone remains cautious even as retail investors seem to be betting on a turnaround story.
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