Insightful Word
  • Investing
  • Stock
  • Economy
  • Politics
  • Investing
  • Stock
  • Economy
  • Politics
No Result
View All Result
Insightful Word
No Result
View All Result
Home Politics

Paris Saint-Germain adds Bitcoin to balance sheet amid crypto boom in European football

admin by admin
May 30, 2025
in Politics
0
Paris Saint-Germain adds Bitcoin to balance sheet amid crypto boom in European football
0
SHARES
2
VIEWS
Share on FacebookShare on Twitter

Paris Saint-Germain (PSG), one of the most valuable football clubs in the world, has officially confirmed that it holds Bitcoin on its balance sheet.

The announcement, made during the Bitcoin 2025 conference in Las Vegas, marks the first time a global sports team has publicly declared a strategic Bitcoin treasury allocation.

Bitcoin Magazine

@BitcoinMagazine

·Follow

JUST IN: European soccer giant Paris Saint Germain announces they adopted a #Bitcoin treasury reserve 🇫🇷

Watch on Twitter

View replies

12:05 AM · May 30, 2025

7.9K

Reply

Read 237 replies

PSG, with a fanbase exceeding 550 million, is now part of a growing group of corporations adding cryptocurrency to their financial reserves in response to shifting global trends and digital asset policy developments.

Bitcoin allocation began in 2024 as part of treasury diversification

According to Pär Helgosson, head of PSG Labs, the French football giant began acquiring Bitcoin last year using part of its fiat reserves.

While the exact amount of Bitcoin held by PSG has not been disclosed, the allocation remains on the club’s books heading into the UEFA Champions League final next week in Munich.

The move aligns with broader demographic trends, as the club reports that 80% of its fanbase is under the age of 34—a group widely associated with higher rates of crypto adoption.

The Bitcoin initiative is also part of PSG’s push to position itself at the forefront of digital innovation. The club’s involvement in NFTs and fan tokens through its partnership with Socios.com had already laid the groundwork for its crypto strategy.

The new Bitcoin holding adds a layer of long-term financial diversification as the club seeks new ways to hedge currency risk and tap into digital-native communities.

Football leads crypto sponsorships with 64% annual growth

PSG’s move comes at a time when football is experiencing a surge in crypto and digital asset partnerships. According to SportQuake’s latest industry data, football accounts for 43% of all crypto sponsorships across sports for the 2024/25 season.

This represents a 64% year-on-year rise in total crypto-related sponsorships, driven largely by European leagues.

Notably, 44% of all crypto football sponsorship deals are concentrated within Europe’s top five leagues, including Ligue 1, where PSG currently reigns as champions.

Brands continue to prioritise global reach and international audiences, with non-US crypto spend playing a major role amid uncertainty around regulatory direction in the US under President Trump’s administration.

Matt House, CEO of SportQuake, noted that this international expansion in crypto sponsorships is being fuelled by delays in US crypto clarity, as companies shift their focus to European markets for faster adoption opportunities.

This is particularly evident in the concentration of activity across UEFA leagues.

Global corporates accelerate Bitcoin adoption amid ETF boom

PSG’s strategy is part of a broader corporate trend toward Bitcoin adoption, accelerated by regulatory developments and the approval of spot Bitcoin ETFs in multiple markets.

The shift from viewing Bitcoin as a speculative asset to a corporate treasury strategy is gaining traction, especially after President Trump’s directive encouraging US federal institutions to explore Bitcoin reserves.

Dom Harz, co-founder of Build on Bitcoin (BOB), attributes much of the momentum to ETFs and the emerging perception of Bitcoin as a stable digital asset with passive yield potential.

He also pointed to the growing appetite among companies to diversify beyond traditional markets, citing digital assets as a hedge against macroeconomic uncertainty and inflation risk.

In the case of sports franchises like PSG, the visibility of such moves may influence others to follow suit—especially in regions where crypto regulation is clearer and adoption is higher.

While American sports leagues have been slower to engage with crypto on a treasury level, European clubs are increasingly leveraging their global branding power to lead on financial innovation.

The post Paris Saint-Germain adds Bitcoin to balance sheet amid crypto boom in European football appeared first on Invezz

Previous Post

M&G stock soars as Dai-ichi Life buys 15% stake in strategic partnership

Next Post

Asian markets close: Nikkei dips 1.22%, Hang Seng -1.2%; Sensex ends 182 pts lower at 81,450

admin

admin

Next Post
Asian markets close: Nikkei dips 1.22%, Hang Seng -1.2%; Sensex ends 182 pts lower at 81,450

Asian markets close: Nikkei dips 1.22%, Hang Seng -1.2%; Sensex ends 182 pts lower at 81,450

Trending News

Reddit co-founder supports Meta’s fact-checking removal, calls it ‘pragmatic’

Reddit co-founder supports Meta’s fact-checking removal, calls it ‘pragmatic’

February 27, 2025
Elon Musk says his companies are ‘suffering’ due to White House involvement

Elon Musk says his companies are ‘suffering’ due to White House involvement

March 29, 2025
JPMorgan’s $330M payout to Malaysia explained: inside the 1MDB settlement

JPMorgan’s $330M payout to Malaysia explained: inside the 1MDB settlement

August 22, 2025
Subscribe to Insightful Word


    Recent News

    Nvidia shares fall on China sales exclusion, weaker data center sales: analysts weigh in

    Nvidia shares fall on China sales exclusion, weaker data center sales: analysts weigh in

    August 28, 2025
    SentinelOne stock price forecast ahead of earnings: buy or sell?

    SentinelOne stock price forecast ahead of earnings: buy or sell?

    August 28, 2025
    Tesla wants millions of robotaxis by 2025, but will Waymo win the long game?

    Tesla wants millions of robotaxis by 2025, but will Waymo win the long game?

    August 28, 2025
    Urban Outfitters stock slides 4% despite strong quarter on cautious outlook

    Urban Outfitters stock slides 4% despite strong quarter on cautious outlook

    August 28, 2025

    Recent News

    Nvidia shares fall on China sales exclusion, weaker data center sales: analysts weigh in

    Nvidia shares fall on China sales exclusion, weaker data center sales: analysts weigh in

    August 28, 2025
    SentinelOne stock price forecast ahead of earnings: buy or sell?

    SentinelOne stock price forecast ahead of earnings: buy or sell?

    August 28, 2025

    Latest News

    • Nvidia shares fall on China sales exclusion, weaker data center sales: analysts weigh in
    • SentinelOne stock price forecast ahead of earnings: buy or sell?
    • Tesla wants millions of robotaxis by 2025, but will Waymo win the long game?

    About Insightful Word

    • Contacts
    • Cookie Notice
    • Privacy Policy
    • Terms of Service
    • Trading tools
    • Contacts
    • Cookie Notice
    • Privacy Policy
    • Terms of Service
    • Trading tools

    Copyright © 2025 Insightfulword.com. All Rights Reserved.

    No Result
    View All Result
    • Investing
    • Stock
    • Economy
    • Politics

    Copyright © 2025 Insightfulword.com. All Rights Reserved.